Meet The New U.S. Legal Services.

For over 50 years, U.S. Legal Services has helped hardworking Americans access affordable legal protection. Today, we’re evolving that commitment with a modern identity designed for how people live and work now.

U.S. Legal Services has a new brand and experience; built to make legal protection feel simpler, more modern, and more human, while keeping the same trusted coverage, people, and service you rely on.

Nothing about your plan is changing.

Everything about your experience is getting better.

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Why the change? Because your needs changed.

Legal challenges haven’t gotten easier, but the world around them has gotten more complex. Families are busier. Workforces are more diverse. 1099, gig, and remote employees make benefit access more complicated. And people expect support that meets them wherever they are; from mobile to after-hours coverage.

To keep pace, we needed a brand that reflects the level of service we’re committed to delivering.

A brand built for today’s workforce:

More modern and approachable: no legal jargon, no outdated feel.
More inclusive: built for W-2 and 1099 workers alike.
More connected: better digital tools, clearer communication, faster access to attorneys.
More aligned with our mission: making legal protection accessible to all.

Everything you trust stays the same.

Across member interviews, employer feedback, and attorney surveys, one message was clear: people value the coverage, the service, and the human support they receive today. That remains untouched.

Here’s what is staying exactly as it is:

Your current plan benefits
Your premiums or rates
Your coverage level and terms
Your attorney network access
Your Member Care team and support contacts
Your existing portals and mobile app (these will update visually, but function the same)

Our goal is continuity delivered with a better brand experience.

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A better experience built around you.

We’re investing in the tools and support that make legal protection feel intuitive and stress-free.

You'll begin to see:

A modern, simplified website and improved learning resources
Easier enrollment options for employers, brokers, and members
Clearer, more human explanations of coverage
Stronger digital experiences including mobile access, attorney matching, and ID protection tools
Expanded accessibility for 1099 workers through our benefit commerce platform

These improvements respond directly to insights from customers and brokers, who asked for a brand that is easier to understand, easier to navigate, and more reflective of the high-touch service we deliver.

What this means for you

If you’re a current member:

Your plan continues with no disruptions. Your attorney network, pricing, and coverage remain unchanged. You’ll simply start to see the new U.S. Legal Services brand on communications and your portal.

If you’re an employer or HR partner:

Your existing contract, rates, and implementation setup remain the same. All reporting, billing, and support contacts continue exactly as they are. We’ll provide updated materials for open enrollment and employee communication as we continue to roll out the new brand, but no action is required from you.

If you’re a broker or ben-admin partner:

Your compensation structure and point of contact do not change. You’ll receive new collateral, clearer plan positioning, and stronger digital assets to support your discussions with clients.

If you’re an attorney in our network:

Your agreements, referrals, compensation model, and case assignments remain unchanged. We’re building a stronger consumer-facing brand to bring you more qualified clients and clearer workflows.

Frequently asked questions

Is my plan changing?

No. All benefits, coverage, pricing, and terms stay the same.

Do I need to re-enroll?

No. Your membership automatically continues under the new brand.

Will my attorney network or how I get help change?

No. Attorney access, Member Care, and our 24/7 support stay the same.

Why the new brand?

To create a more modern, intuitive, and inclusive brand that better reflects our mission: making legal protection accessible to everyone.

Will the mobile app or portal change?

You’ll see a refreshed visual identity, but all login credentials and features remain the same.

Will my employees or members experience any service interruptions?

No. Every system remains active and unchanged during this transition.

Different brand. Better experience. Same unwavering protection.

For over five decades, U.S. Legal Services has stood for one core belief:

People deserve access to real legal help, not just when life goes wrong — but for all the moments that matter.

We’re still here. We’re still your team.

And we’re building a future where legal protection is simpler, clearer, and accessible to every family and every worker.

Have questions? Let us know.